For twenty years, I built products and revenue engines for B2B companies. The pattern was always the same: good metrics, hard-working teams, and everyone pulling in different directions

Marketing celebrated MQLs. Sales complained about lead quality. Product couldn't explain what drove activation. Customer Success couldn't predict churn.

Everyone had dashboards. Nobody had alignment.

I saw where revenue died: not in the product, not in the market. It died in the gaps between teams. Misaligned metrics. Competing priorities. No shared language.

Most companies don't have a data problem. They have an alignment problem

So I started building alignment frameworks and GTM strategies that gave teams shared KPIs and a common language.

The results: better decisions, faster execution, revenue that stopped leaking through the cracks.

The pattern held across every company I worked with: align teams around the right metrics, and growth accelerates.

That's why I built KPIZone.

KPIZone is a resource library for teams building measurement systems that actually work.

It's built around practical frameworks and tools that help you map the right KPIs across your customer journey, whether you're running sales-led or product-led growth.

I've worked with B2B SaaS companies. I've launched products, built GTM strategies, scaled teams, and closed partnerships. I've seen what works and what breaks. This site shares what I've learnt.

Here's what I believe:

• Most companies track too many metrics and optimize for the wrong ones.
• Growth comes from alignment, clarity, and focus.
• The best frameworks are simple. If your team can't explain it in 60 seconds, it's too complicated.
• Data doesn't solve problems. Aligned teams using the right data do.

How to Use This Site:

Read the insights — I write about metrics, alignment, and what actually works in B2B growth. New articles when I have something worth sharing.

Explore the frameworks — Visual tools like the Pirate Metrics Wheel and P.A.T.H. Framework help you map strategy and build alignment.

Explore library — 300+ KPIs with formulas, drivers, and improvement tactics. Search by function or business model.

Join the newsletter — Insights on measurement and strategy. Practical frameworks from 20 years building revenue systems. [Subscribe here]

Work together — I occasionally take consulting projects for B2B SaaS companies working on alignment and measurement systems. Get in touch if that's you.

If you've read this far, we probably care about the same things: building companies that grow sustainably, teams that work in sync, strategies that move the needle.

I'm glad you're here. Explore the library, grab a framework, or say hello.

Let's build something smarter.

— Matthias