Surrogation happens when teams mistake KPIs for actual success. This post unpacks the psychology behind it, how metrics derail strategy, and what top-performing teams do to stay aligned. Learn how to measure what matters and avoid common KPI pitfalls....
Your dashboards look great—but is the business actually growing? If sign-ups are up but revenue’s flat, you might be tracking vanity metrics. Learn how to swap feel-good numbers for KPIs that drive real growth, sharper decisions, and business momentum....
Sick of endless status meetings? Align your leadership team with shared KPIs, cut the noise, and drive faster, smarter decisions through real-time dashboards and async updates. Upgrade how your team collaborates — and scales — for good....
Most GTM strategies don’t fail because of bad ideas — they fail because no one measures what matters. This guide shows you how to reverse-engineer KPIs from your goals, align teams before launch, and turn your GTM plan into a metric-driven execution engine built to scale....
Your KPI process is broken before the dashboard even loads. The open-source KPI Bank helps marketing, product, and growth teams skip the chaos, align faster, and lock onto what actually moves the needle — with 300+ vetted KPIs built for real impact....
Tired of setting random KPI targets that don’t mean much? This 10-step guide helps you ditch the guesswork and set goals that actually drive results. Learn how to pick the right numbers, align with your team, and turn KPIs into levers—not just dashboard fluff....
Most KPIs are vague, complex, or disconnected from real impact. The M.U.S.I.C.A.L. Framework changes that—turning metrics into clear, actionable levers. Learn how to build effective KPIs that drive results and align teams around what truly matters....
Your funnel may look good on paper, but disconnected KPIs can hide churn behind fake growth. Learn how to align metrics across teams, spot real signals, and build a revenue engine that moves in sync—because true growth isn’t just hitting numbers, it’s making them matter....
Get a clear view of key metrics at every Pirate Funnel stage. Spot crucial indicators, focus on growth drivers, and make confident, data-informed decisions....
Get a clear view of key metrics at every Pirate Funnel stage. Spot crucial indicators, focus on growth drivers, and make confident, data-informed decisions....
Align, measure, and optimize your business strategy. Break down big goals, track key metrics, and drive focused, data-informed decisions....
Break down strategic goals into actionable steps and measurable outcomes. Keep teams aligned, focused, and continuously improving—so every effort drives real results....
Map, measure, and optimize your growth funnel. Spot bottlenecks, boost conversions, and build a data-driven growth strategy....
Metrics and KPIs function as an interconnected system, not isolated data points. A shift in one metric often influences others due to the complex interplay of organizational activities....
Explore the differences between raw data, performance measures, KPIs, NSMs, and OMTMs—and learn how to focus on the metrics that drive real growth....
Explore the key types of KPIs—strategic, operational, leading, lagging, and more—and learn how they work together to measure success effectively....
Discover how input and output metrics can guide your strategy and help measure business success effectively....
