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Is your product driving growth—or just supporting it?
In product-led growth, the product is the engine. Users discover, try, and buy without a sales pitch. But that only works if you're tracking the right signals across every team.
Most PLG companies struggle to answer:
Which metrics show the product is working as a growth driver?
Where are users converting—or dropping off?
How do Marketing, Product, Sales, and Success align around the same goals?
The Product-Led Pirate Metrics Wheel solves this.
It maps the metrics that matter when your product leads growth—across every stage of the user journey and every team in your go-to-market motion.
Who's this for?
If you're running or building a product-led growth company—whether you're a founder, GTM leader, or part of Product, Marketing, Sales, Customer Success, or Growth—this wheel helps you align around the metrics that drive PLG success.
What you'll get:
- Clarity on which metrics indicate your product is driving growth
- Alignment across Product, Marketing, Sales, Success, and Growth teams around a shared PLG model
- Actionable KPIs for every stage: Awareness → Acquisition → Activation → Revenue → Retention → Referral
How it works:
- Identify a stage where your PLG motion needs improvement
- Find the leading indicators (what predicts user success) and lagging indicators (what measures outcomes)
- Align your cross-functional teams around the metrics that matter for product-led growth
- Track, test, and optimize your PLG engine
💡 Pro tip: Pair this with the Pirate Model Canvas to map your full PLG strategy.