Get the Sales-Led Metrics Wheel

You're tracking metrics. But are they the right ones?

Most sales-led teams drown in data—but still can't answer the questions that matter:
- Which metrics actually drive revenue?
- Who owns what?
- Where should we focus next?

The Sales-Led Pirate Metrics Wheel cuts through the noise.

It's a simple tool that shows you exactly which metrics to track at every stage of the customer journey—from first touch to long-term retention. No guesswork. No vanity stats. Just the KPIs that move the needle.

Who's this for?

If you're building or leading a sales-led growth motion—whether you're a founder, a GTM leader, or on Sales, Marketing, Product, Customer Success, or RevOps—this wheel will help you align your team and grow smarter.

What you'll get:

• Clarity on which metrics matter (and which don't)
• Alignment across Sales, Marketing, Product, and Success
• Actionable insights at every stage: Awareness → Acquisition → Activation → Revenue → Retention → Referral

How it works:

1. Pick a funnel stage where you need to improve
2. Find the leading and lagging indicators that predict and measure success
3. Align your team around the metrics that drive growth
4. Track, optimize, repeat

💡 Pro tip: Pair this with the Pirate Model Canvas for full strategic alignment.