KPI Library: The Ultimate Free Repository for 300+ KPIs

Monitoring the right metrics and KPIs can significantly impact the success or failure of a strategy. That’s why I have created the KPI Library – a free repository featuring over 300 practical, ready-to-use metrics tailored for teams like Product Marketing, Product Management, Revenue Operations, and more.

💡 What is it good for?

The KPI Library is a comprehensive resource designed to help you find, understand, and implement the right Key Performance Indicators (KPIs) for your business. Whether you're tracking marketing performance, sales efficiency, customer success, or operational effectiveness, this tool provides a structured way to measure what truly matters.

Great for growth teams, marketers, product managers, and business leaders who want to track what matters, stay focused, and drive real results – without the guesswork. 🚀

❤️ Why You’ll Love the KPI Library

  • Quick Reference: Bookmark it for instant access whenever you need it.
  • Fresh Inspiration: Discover new ideas to drive impact.
  • Fully Customisable: Adapt it to meet your unique project requirements.

Tracking metrics shouldn’t be a headache. The KPI Library simplifies the process so you can focus on what really drives results.

Welcome - KPI zones KPI Library
The KPI library features 300+ key performance indicators and actionable insights for product marketing, growth, and strategy teams. Discover the right metrics to track, improve decision-making, and drive business performance—all in one place.
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🚀 How to use it

Clear KPI Definitions

No more debating what “adoption” actually means.

Funnel & Business Alignment

Connect KPIs to AAARRR stages, key activities, and strategic goals for alignment.

Data & Calculation Guidance

Access exact data points and formulas for accurate KPI measurement.

Actionable Optimization Tips

Apply expert insights to improve KPI performance and drive data-informed decisions.

Contextual Relationships

See how KPIs connect to related metrics to uncover deeper business insights.

Ownership Built In

Each KPI comes with a suggested owner. No more “who’s responsible?”

In-Depth KPI Insights

Gain clarity on each metric’s purpose, context, and significance with detailed explanations.

Quick Wins & Key Drivers

Know which inputs move the metrics. Get proven tactics to boost adoption, reduce CAC, improve activation—you name it.

I created the KPI Library to make your work easier and more effective. Feel free to use it – just a small favor: if you find it helpful, a little credit or a backlink would mean a lot! 😊

💡 Have a KPI to add or improve? Join us and help us expand the open-source KPI Bank! Get involved today!