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KPI Library

Activation Pathways

Domain: ActivationMotion: DesignOwner: GrowthOwner: Product Management (PM)Entity: UserStage: Activation

Activation

Activation Pathways are structured processes and touchpoints designed to guide new users or customers from initial sign-up or purchase through their first meaningful use of a product or service. It coordinates execution across touchpoints so teams can move users or accounts toward the target outcome. Relevant KPIs include Engagement Depth (First 3 Sessions).