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KPI Library

Advocacy Campaigns

Domain: AdvocacyMotion: CampaignOwner: Customer SuccessOwner: MarketingEntity: CustomerStage: Advocacy

Advocacy

Advocacy Campaigns focuses on Coordinated efforts to shape public perception, influence stakeholder opinions, and impact industry standards play a crucial role in creating favorable conditions for product adoption and business growth. It coordinates execution across touchpoints so teams can move users or accounts toward the target outcome. Relevant KPIs include New Users from Referrals and Personalized Referral Outreach Rate.

Section titled “Related KPIs”
MetricDescription
New Users from ReferralsNew Users from Referrals measures the number of users who joined the platform via referral from an existing user or partner. It helps quantify the impact of referral and network-based growth strategies.
Personalized Referral Outreach RatePersonalized Referral Outreach Rate measures the percentage of users who send a customized or non-default referral message when inviting others. It helps assess referral intent and engagement quality.
Referral Account Revenue ContributionReferral Account Revenue Contribution measures the percentage of total revenue generated from accounts acquired via referral. It helps quantify the business impact of customer advocacy and word-of-mouth-driven acquisition.
Share Rate Among ICPsShare Rate Among ICPs measures the percentage of Ideal Customer Profile (ICP) users who share your content, product, or referral links. It helps quantify advocacy and resonance within your most strategically important audience.