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KPI Library

Campaign Targeting

Domain: CampaignMotion: CampaignMotion: SegmentationOwner: GrowthOwner: MarketingEntity: CampaignStage: AcquisitionStage: Awareness

Campaign

Campaign Targeting focuses on identifying, segmenting, and prioritizing key customer groups or market segments for targeted go-to-market initiatives. It gives teams a clear plan for where to focus, how to sequence work, and what to measure. Relevant KPIs include Bounce Rate and Intent Signal Volume (3rd-party).

Section titled “Related KPIs”
MetricDescription
Bounce RateBounce Rate is the percentage of visitors who land on a webpage and leave without taking any further action, such as clicking on a link, filling out a form, or visiting another page on the site.
Intent Signal Volume (3rd-party)Intent Signal Volume (3rd-party) measures the number of buying intent signals collected from external sources (e.g., Bombora, G2, media partners) over a defined time period. It helps quantify market interest beyond owned channels.
Reach to ICP %Reach to ICP % measures the percentage of your total marketing or campaign reach that falls within your Ideal Customer Profile (ICP). It helps assess targeting precision and audience quality.
Signup Source Quality RateSignup Source Quality Rate measures the percentage of signups from a specific traffic source that meet defined quality criteria (e.g., ICP fit, activation, conversion). It helps evaluate the effectiveness and downstream potential of various acquisition channels.