Channel Planning
Channel PlanningChannel Planning focuses on thoroughly assessing, selecting, and optimizing a range of distribution channels—such as direct sales, resellers, marketplaces, and digital self-serve pathways—to effectively reach and convert target customers. It gives teams a clear plan for where to focus, how to sequence work, and what to measure. Relevant KPIs include Share of Voice vs. Competitors (By Channel).Channel
Channel Planning
Channel
activity
Channel
Planning
Marketing
Acquisition
Awareness
Channel
Planning
Marketing
Channel
Acquisition
Awareness
Channel
Channel Planning focuses on thoroughly assessing, selecting, and optimizing a range of distribution channels—such as direct sales, resellers, marketplaces, and digital self-serve pathways—to effectively reach and convert target customers. It gives teams a clear plan for where to focus, how to sequence work, and what to measure. Relevant KPIs include Share of Voice vs. Competitors (By Channel).
Related KPIs
Section titled “Related KPIs”| Metric | Description |
|---|---|
| Share of Voice vs. Competitors (By Channel) | Share of Voice (SOV) vs. Competitors (By Channel) measures your brand’s visibility as a percentage of total market conversations, mentions, or impressions compared to key competitors — segmented by specific marketing or communication channels. |