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KPI Library

Community Strategy

Domain: CommunityMotion: StrategyOwner: Social Media & Community ManagerOwner: MarketingEntity: CommunityStage: AdvocacyStage: AwarenessSurface: Community

Community

Community Strategy focuses on creating and implementing initiatives that encourage active participation, trust, and knowledge sharing among customers, prospects, partners, and advocates within a company’s ecosystem. It gives teams a clear plan for where to focus, how to sequence work, and what to measure. Relevant KPIs include Share of Voice vs. Competitors (By Channel).