Enablement Strategy
Enablement StrategyEnablement Strategy focuses on creating a structured framework to equip go-to-market teams with the resources, training, tools, and processes needed for success. It gives teams a clear plan for where to focus, how to sequence work, and what to measure. Relevant KPIs include Sales Asset Utilization.general
Enablement Strategy
general
activity
Go To Market
Enablement
Strategy
Product Marketing (PMM)
Sales Manager
Go To Market
Enablement
Strategy
Product Marketing (PMM)
Sales Manager
Domain: Go To MarketMotion: EnablementMotion: StrategyOwner: Product Marketing (PMM)Owner: Sales Manager
general
Enablement Strategy focuses on creating a structured framework to equip go-to-market teams with the resources, training, tools, and processes needed for success. It gives teams a clear plan for where to focus, how to sequence work, and what to measure. Relevant KPIs include Sales Asset Utilization.
Related KPIs
Section titled “Related KPIs”| Metric | Description |
|---|---|
| Sales Asset Utilization | Sales Asset Utilization measures how often and effectively sales teams use the resources and assets (e.g., presentations, case studies, brochures, or tools) provided by marketing or enablement teams to engage prospects and close deals. |