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KPI Library

Engagement Modeling

Domain: EngagementMotion: ExecutionOwner: GrowthOwner: Product Management (PM)Entity: UserStage: ActivationStage: Adoption

Engagement

Engagement Modeling focuses on developing and refining a comprehensive approach to how prospects and customers engage with a company’s product, sales, and customer success teams throughout their lifecycle. It coordinates execution across touchpoints so teams can move users or accounts toward the target outcome. Relevant KPIs include Session Frequency.