Expansion Targeting
Expansion TargetingExpansion Targeting is a strategic process focused on analyzing existing customer accounts to uncover new avenues for revenue growth. It gives teams a clear plan for where to focus, how to sequence work, and what to measure. Relevant KPIs include Expansion Intent Signal Rate and Expansion Opportunity Score.Expansion
Expansion Targeting
Expansion
activity
Expansion
Segmentation
Customer Success
Sales Manager
Account
Expansion
Segmentation
Customer Success
Sales Manager
Account
Expansion
Domain: ExpansionMotion: SegmentationOwner: Customer SuccessOwner: Sales ManagerEntity: AccountStage: Expansion
Expansion
Expansion Targeting is a strategic process focused on analyzing existing customer accounts to uncover new avenues for revenue growth. It gives teams a clear plan for where to focus, how to sequence work, and what to measure. Relevant KPIs include Expansion Intent Signal Rate and Expansion Opportunity Score.
Related KPIs
Section titled “Related KPIs”| Metric | Description |
|---|---|
| Expansion Intent Signal Rate | Expansion Intent Signal Rate measures the percentage of accounts showing behavioral or engagement signals that indicate interest in upgrading, expanding, or purchasing add-ons. It helps identify and prioritize expansion-ready accounts. |
| Expansion Opportunity Score | Expansion Opportunity Score is a weighted score that indicates how likely an existing customer is to expand based on usage, engagement, intent, and fit. It helps prioritize accounts for cross-sell and upsell. |