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KPI Library

Feature Gating

Domain: FeatureMotion: OperationsMotion: StrategyOwner: GrowthOwner: Product Management (PM)Entity: FeatureStage: ActivationStage: Adoption

Feature

Feature Gating involves the strategic process of enabling or disabling specific product features for selected user segments, cohorts, or individual customers. It helps teams translate strategy into repeatable execution. Relevant KPIs include Self-Serve Upgrade Rate (Post-Activation).