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KPI Library

Habit Loop Design

Domain: HabitMotion: DesignOwner: GrowthOwner: Product Management (PM)Entity: UserStage: AdoptionStage: Retention

Habit

Habit Loop Design is the intentional process of designing, analyzing, and refining product or sales experiences to foster repeatable, value-driven user behaviors that enhance engagement and retention. It gives teams a clear plan for where to focus, how to sequence work, and what to measure. Relevant KPIs include DAU/WAU Ratio.