Lifecycle Campaigns

Domain: LifecycleMotion: CampaignOwner: GrowthOwner: MarketingEntity: LifecycleStage: AcquisitionStage: Retention

Lifecycle

Lifecycle Campaigns focuses on Lifecycle marketing orchestrates a series of targeted, automated campaigns to engage, nurture, convert, and retain customers throughout their journey. It coordinates execution across touchpoints so teams can move users or accounts toward the target outcome. Relevant KPIs include Feature Adoption Rate (Ongoing) and Referral Prompt Acceptance Rate.

Related KPIs

Metric	Description
Feature Adoption Rate (Ongoing)	Feature Adoption Rate (Ongoing) measures the percentage of active users who regularly use a key product feature over a longer period. It helps track sustained value delivery and product adoption health.
Referral Prompt Acceptance Rate	Referral Prompt Acceptance Rate measures the percentage of users who respond positively when presented with a referral prompt—e.g., clicking “Yes, I’ll refer” or continuing into the referral flow. It helps assess referral intent and the effectiveness of trigger timing.
Time Between Logins (Post-Activation)	Time Between Logins (Post-Activation) measures the average time elapsed between logins for users who have already completed activation. It helps track engagement frequency and detect signs of drop-off or stickiness in the user experience.
Time to First Habitual Action	Time to First Habitual Action measures the average time it takes a user to perform a recurring, value-driving action for the second or third time — indicating the start of habit formation. It helps assess how quickly users are becoming engaged and sticky.