Referral Campaigns
Referral CampaignsReferral Campaigns focuses on Referral programs systematically encourage existing customers, users, or partners to recommend a product or service to their network. It coordinates execution across touchpoints so teams can move users or accounts toward the target outcome. Relevant KPIs include Advocate Re-Engagement Rate and CLTV for Referred Users.Referral
Referral Campaigns
Referral
activity
Referral
Campaign
Customer Success
Marketing
Acquisition
Advocacy
Referral
Campaign
Customer Success
Marketing
Referral
Acquisition
Advocacy
Domain: ReferralMotion: CampaignOwner: Customer SuccessOwner: MarketingEntity: ReferralStage: AcquisitionStage: Advocacy
Referral
Referral Campaigns focuses on Referral programs systematically encourage existing customers, users, or partners to recommend a product or service to their network. It coordinates execution across touchpoints so teams can move users or accounts toward the target outcome. Relevant KPIs include Advocate Re-Engagement Rate and CLTV for Referred Users.
Related KPIs
Section titled “Related KPIs”| Metric | Description |
|---|---|
| Advocate Re-Engagement Rate | Advocate Re-Engagement Rate measures the percentage of previously engaged brand advocates who return and participate in a new activity (e.g., referral, review, or campaign). It helps assess brand loyalty and the strength of your advocacy program. |
| CLTV for Referred Users | CLTV for Referred Users measures the average customer lifetime value (CLTV) of users who were acquired through a referral. It helps assess the long-term value of referral-driven acquisition. |