Retargeting
RetargetingRetargeting is a strategic marketing activity that focuses on identifying and reconnecting with potential customers who have previously interacted with a company’s digital touchpoints but have not yet converted or progressed in their buyer journey. It gives teams a clear plan for where to focus, how to sequence work, and what to measure. Relevant KPIs include Repeated Visitors.general
Retargeting
general
activity
Go To Market
Measurement
Strategy
Growth
Marketing
Go To Market
Measurement
Strategy
Growth
Marketing
general
Retargeting is a strategic marketing activity that focuses on identifying and reconnecting with potential customers who have previously interacted with a company’s digital touchpoints but have not yet converted or progressed in their buyer journey. It gives teams a clear plan for where to focus, how to sequence work, and what to measure. Relevant KPIs include Repeated Visitors.
Related KPIs
Section titled “Related KPIs”| Metric | Description |
|---|---|
| Repeated Visitors | Repeated Visitors are users who return to your website, app, or platform after their initial visit within a specified period. This metric reflects the ability of your content, product, or service to retain and re-engage users. |