Source Attribution
Source AttributionSource Attribution involves systematically determining and recording the initial channel, campaign, or touchpoint that brings a prospect or customer into the funnel. It turns signals into decisions, interventions, and measurable follow-up. Relevant KPIs include Activation Rate by Source and Signup Source Quality Rate.Source
Source Attribution
Source
activity
Source
Measurement
Marketing
Revenue Operations
Acquisition
Source
Measurement
Marketing
Revenue Operations
Source
Acquisition
Domain: SourceMotion: MeasurementOwner: MarketingOwner: Revenue OperationsEntity: SourceStage: Acquisition
Source
Source Attribution involves systematically determining and recording the initial channel, campaign, or touchpoint that brings a prospect or customer into the funnel. It turns signals into decisions, interventions, and measurable follow-up. Relevant KPIs include Activation Rate by Source and Signup Source Quality Rate.
Related KPIs
Section titled “Related KPIs”| Metric | Description |
|---|---|
| Activation Rate by Source | Activation Rate by Source measures the percentage of users from each acquisition channel who reach activation. It helps assess the quality of acquisition sources and their ability to drive users to value. |
| Signup Source Quality Rate | Signup Source Quality Rate measures the percentage of signups from a specific traffic source that meet defined quality criteria (e.g., ICP fit, activation, conversion). It helps evaluate the effectiveness and downstream potential of various acquisition channels. |