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KPI Library

VoC Strategy

Domain: Voice Of CustomerMotion: StrategyOwner: Customer SuccessOwner: Product Management (PM)Entity: FeedbackStage: Retention

VoC

VoC Strategy focuses on the systematic collection, analysis, and integration of customer feedback and insights to inform strategic decisions across the go-to-market organization. It gives teams a clear plan for where to focus, how to sequence work, and what to measure. Relevant KPIs include Customer Feedback Retention Score.