Subscribe

Learn to Measure What Matters. So You Can Build What Works.

Twenty years building revenue engines taught me this: good measurement comes from clarity about what drives your business. This site helps you find that clarity.

Find the Right KPI. Fast.

Understanding your business means knowing which metrics reveal meaningful progress.

This library contains 300+ KPIs with their formulas, data models, and key drivers.

Each KPI shows you what to measure, how to measure it, and which factors influence the outcome

Explore the Library

Subscribe to my newsletter to get the latest updates and news

Frameworks for Strategic Thinking

Explore Canvases an Tools

Latest posts

The Deeper Context

When the Metric Becomes the Mission: How to Spot — and Stop — Surrogation

When the Metric Becomes the Mission: How to Spot — and Stop — Surrogation
Learning from Patterns

Busy ≠ Progress: Focus on What Moves the Business

Busy ≠ Progress: Focus on What Moves the Business
Learning from Patterns

Shared KPIs Beat Status Meetings: The Leadership Alignment Upgrade You Need

Shared KPIs Beat Status Meetings: The Leadership Alignment Upgrade You Need
Building Your System

Why GTM Fails When You Skip This KPI Playbook

Why GTM Fails When You Skip This KPI Playbook
Building Your System

Stop Googling KPIs: How a KPI Bank Helps Your Team Align, Move Fast, and Measure What Matters

Stop Googling KPIs: How a KPI Bank Helps Your Team Align, Move Fast, and Measure What Matters
Building Your System

10 Smarter Ways to Set KPI Targets That Actually Drive Impact

10 Smarter Ways to Set KPI Targets That Actually Drive Impact
Building Your System

Most KPIs Are Just Noise — Here’s How to Fix That

Most KPIs Are Just Noise — Here’s How to Fix That
Learning from Patterns

Looks Like Growth. Smells Like Churn.

Looks Like Growth. Smells Like Churn.
Measurement Fundamentals

How Cause-Effect Relationships Drive Business Success 🔄

How Cause-Effect Relationships Drive Business Success 🔄

Building Your System

View all
Building Your System

Choosing the Right KPI Framework

Choosing the Right KPI Framework
Building Your System

The Measurement System Your Growth Team Doesn't Have (But Needs)

The Measurement System Your Growth Team Doesn't Have (But Needs)
Building Your System

Why GTM Fails When You Skip This KPI Playbook

Why GTM Fails When You Skip This KPI Playbook

Strategy Tools & Canvases

View all
Strategy Tools & Canvases

The PATH Canvas: When Every Team Builds Their KPI System Differently

The PATH Canvas: When Every Team Builds Their KPI System Differently
Strategy Tools & Canvases

The Pirate Canvas: How to Map Your Growth Funnel

The Pirate Canvas: How to Map Your Growth Funnel
Strategy Tools & Canvases

The Business Model Scorecard: How to Build Your Business Model Measurement System

The Business Model Scorecard: How to Build Your Business Model Measurement System

Learning from Patterns

View all
Learning from Patterns

Busy ≠ Progress: Focus on What Moves the Business

Busy ≠ Progress: Focus on What Moves the Business
Learning from Patterns

Shared KPIs Beat Status Meetings: The Leadership Alignment Upgrade You Need

Shared KPIs Beat Status Meetings: The Leadership Alignment Upgrade You Need
Learning from Patterns

Looks Like Growth. Smells Like Churn.

Looks Like Growth. Smells Like Churn.

Measurement Fundamentals

View all
Measurement Fundamentals

Key Performance Drivers: The Building Blocks of Any KPI System

Key Performance Drivers: The Building Blocks of Any KPI System
Measurement Fundamentals

How Cause-Effect Relationships Drive Business Success 🔄

How Cause-Effect Relationships Drive Business Success 🔄
Measurement Fundamentals

From Data to Decisions: Understanding KPIs and Performance Measurement 🚀

From Data to Decisions: Understanding KPIs and Performance Measurement 🚀

The Deeper Context

View all
The Deeper Context

You Can’t Dashboard Your Way to Performance.

You Can’t Dashboard Your Way to Performance.
The Deeper Context

When the Metric Becomes the Mission: How to Spot — and Stop — Surrogation

When the Metric Becomes the Mission: How to Spot — and Stop — Surrogation
The Deeper Context

Ancient Grains to Amazon Metrics: The Legacy of KPIs

Ancient Grains to Amazon Metrics: The Legacy of KPIs

Metrics make AI work

Before you implement AI, you need to know what success looks like.
That's what KPI.zone is for.

Once you've defined your metrics, learn how to implement AI that actually improves them:

-> JTBD-to-AI - The methodology for outcome-driven AI

-> Cognivise AIWorks - Structured workshops for AI implementation