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Learn to Measure What Matters. So You Can Build What Works.

Twenty years building revenue engines taught me this: good measurement comes from clarity about what drives your business. This site helps you find that clarity.

Find the Right KPI. Fast.

Understanding your business means knowing which metrics reveal meaningful progress.

This library contains 300+ KPIs with their formulas, data models, and key drivers.

Each KPI shows you what to measure, how to measure it, and which factors influence the outcome

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Frameworks for Strategic Thinking

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Latest posts

Measurement Fundamentals

From Data to Decisions: Understanding KPIs and Performance Measurement 🚀

From Data to Decisions: Understanding KPIs and Performance Measurement 🚀
Measurement Fundamentals

A Complete Guide to KPI Types: From Strategic Goals to Day-to-Day Performance

A Complete Guide to KPI Types: From Strategic Goals to Day-to-Day Performance
Measurement Fundamentals

Input vs. Output Metrics: Measuring Effort and Results

Input vs. Output Metrics: Measuring Effort and Results
Measurement Fundamentals

High-Level vs. Low-Level KPIs: Understanding Performance Metrics

High-Level vs. Low-Level KPIs: Understanding Performance Metrics
Measurement Fundamentals

Efficiency vs. Effectiveness KPIs: A Guide to Measuring Business Success

Efficiency vs. Effectiveness KPIs: A Guide to Measuring Business Success
The Deeper Context

Ancient Grains to Amazon Metrics: The Legacy of KPIs

Ancient Grains to Amazon Metrics: The Legacy of KPIs
Measurement Fundamentals

Strategic vs. Operational KPIs: Aligning Metrics for Business Excellence

Strategic vs. Operational KPIs: Aligning Metrics for Business Excellence
Measurement Fundamentals

Leading vs. Lagging KPIs: Understanding the Metrics That Drive Success

Leading vs. Lagging KPIs: Understanding the Metrics That Drive Success
Measurement Fundamentals

Quantitative vs. Qualitative KPIs: Balancing Data and Insights for Smarter Decisions

Quantitative vs. Qualitative KPIs: Balancing Data and Insights for Smarter Decisions

Building Your System

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Building Your System

Choosing the Right KPI Framework

Choosing the Right KPI Framework
Building Your System

The Measurement System Your Growth Team Doesn't Have (But Needs)

The Measurement System Your Growth Team Doesn't Have (But Needs)
Building Your System

Why GTM Fails When You Skip This KPI Playbook

Why GTM Fails When You Skip This KPI Playbook

Strategy Tools & Canvases

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Strategy Tools & Canvases

The PATH Canvas: When Every Team Builds Their KPI System Differently

The PATH Canvas: When Every Team Builds Their KPI System Differently
Strategy Tools & Canvases

The Pirate Canvas: How to Map Your Growth Funnel

The Pirate Canvas: How to Map Your Growth Funnel
Strategy Tools & Canvases

The Business Model Scorecard: How to Build Your Business Model Measurement System

The Business Model Scorecard: How to Build Your Business Model Measurement System

Learning from Patterns

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Learning from Patterns

Busy ≠ Progress: Focus on What Moves the Business

Busy ≠ Progress: Focus on What Moves the Business
Learning from Patterns

Shared KPIs Beat Status Meetings: The Leadership Alignment Upgrade You Need

Shared KPIs Beat Status Meetings: The Leadership Alignment Upgrade You Need
Learning from Patterns

Looks Like Growth. Smells Like Churn.

Looks Like Growth. Smells Like Churn.

Measurement Fundamentals

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Measurement Fundamentals

Key Performance Drivers: The Building Blocks of Any KPI System

Key Performance Drivers: The Building Blocks of Any KPI System
Measurement Fundamentals

How Cause-Effect Relationships Drive Business Success 🔄

How Cause-Effect Relationships Drive Business Success 🔄
Measurement Fundamentals

From Data to Decisions: Understanding KPIs and Performance Measurement 🚀

From Data to Decisions: Understanding KPIs and Performance Measurement 🚀

The Deeper Context

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The Deeper Context

You Can’t Dashboard Your Way to Performance.

You Can’t Dashboard Your Way to Performance.
The Deeper Context

When the Metric Becomes the Mission: How to Spot — and Stop — Surrogation

When the Metric Becomes the Mission: How to Spot — and Stop — Surrogation
The Deeper Context

Ancient Grains to Amazon Metrics: The Legacy of KPIs

Ancient Grains to Amazon Metrics: The Legacy of KPIs

Metrics make AI work

Before you implement AI, you need to know what success looks like.
That's what KPI.zone is for.

Once you've defined your metrics, learn how to implement AI that actually improves them:

-> JTBD-to-AI - The methodology for outcome-driven AI

-> Cognivise AIWorks - Structured workshops for AI implementation