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KPI Library

SEO Strategy

Domain: Go To MarketMotion: StrategyOwner: MarketingStage: AwarenessSurface: Search

general

SEO Strategy requires thorough research, strategic prioritization, and continuous optimization of website and content initiatives. It gives teams a clear plan for where to focus, how to sequence work, and what to measure. Relevant KPIs include Branded Search Volume and New Visitors.

Section titled “Related KPIs”
MetricDescription
Branded Search VolumeBranded Search Volume measures the number of search queries containing your company or product name over a defined period. It helps assess brand awareness and intent-to-engage from both new and returning audiences.
New VisitorsNew Visitors are users who visit your website or app for the first time within a specific timeframe. These visitors have no prior recorded interaction with your platform, indicating they are new to your audience.
Organic Acquisition RateOrganic Acquisition Rate measures the percentage of new users or customers acquired through unpaid channels, such as SEO, content, social shares, or direct traffic. It helps quantify inbound performance and CAC efficiency.
Organic Search Traffic GrowthOrganic Search Traffic Growth measures the change in website sessions originating from unpaid search engine results over time. It helps track SEO performance and discoverability.
Organic Sign-Up RateOrganic Sign-Up Rate measures the percentage of users who sign up for your product after visiting via unpaid (organic) channels. It helps track top-of-funnel conversion effectiveness.
SEO Traffic Growth RateSEO Traffic Growth Rate measures the rate of change in organic search traffic to your website over a defined time period. It helps track the effectiveness of your SEO strategy and content discoverability.
Unique Page ViewsUnique Page Views measures the number of distinct users who view a specific page on your website during a given timeframe, regardless of how many times they visit that page. Each user is counted only once per session, offering a more accurate representation of unique audience size.