UX Testing

Domain: UxMotion: DesignMotion: ExperimentationOwner: UX Designer / ResearcherOwner: Product Management (PM)Entity: UserStage: ActivationStage: Conversion

UX

UX Testing involves systematically observing and analyzing how real users interact with a product or solution to identify pain points, usability issues, and opportunities for improvement. It improves performance by removing friction, testing changes, and scaling what works. Relevant KPIs include Onboarding Drop-off Rate and Referral Prompt Interaction Rate.

Related KPIs

Metric	Description
Onboarding Drop-off Rate	Onboarding Drop-Off Rate measures the percentage of users who begin the onboarding process but fail to complete it. It highlights where users lose interest or encounter obstacles during onboarding.
Referral Prompt Interaction Rate	Referral Prompt Interaction Rate measures the percentage of users who engage with a referral prompt (e.g., click, hover, expand) regardless of whether they accept or decline. It helps track how effective your referral triggers are at capturing user attention.
Scroll Depth	Scroll Depth measures how far users scroll down a webpage or piece of digital content. It provides insight into how much of the content users engage with and whether they reach critical sections, such as calls to action (CTAs) or key information.
Signup Completion Rate	Signup Completion Rate measures the percentage of users who finish the full signup or account creation process after initiating it. It helps assess the efficiency and effectiveness of your conversion funnel entry point.
Task Success Rate	Task Success Rate measures the percentage of users who successfully complete a specific task or goal on a website, app, or product interface. It indicates how effectively the design and functionality support user needs.